When we founded Canada Gold over a decade ago, the options for selling your gold were truly lacking. Our parents, and those around us, didn’t feel comfortable going into pawn shops or mailing away their gold. Our research found that these options typically didn’t post their pricing, withheld their information about your items to use their superior knowledge against you in negotiations intended to pay you as little as they could get away with, and transacting from a hole-in-the-wall with bars on the windows, neon signs and X-boxes on the wall. Canadians were not getting a good experience or good value for their gold and silver.
We imagined a professional and transparent service and methodically brought this alternative to Canada’s major markets. Since our inception, Canada Gold has served hundreds of thousands of Canadians from coast to coast, becoming the #1 gold and silver buyer in every market in which we operate, and has touched over 5% of the Canadian adult population with our education campaigns. Returns and referrals are the largest part of our business. …